How to launch an indie iOS app when discovery is broken and Apple can Sherlock you

There are roughly 2,000 new apps released on the App Store every day. Apple Ads charges $10–20 per paying user in competitive categories. And Apple just demoed on-device food recognition in iOS 27’s camera app, wiping out the differentiation of every calorie photo app in one keynote slide. The follow-up Reddit thread, “Why would anyone…